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Social Media Management Education Program

We live in an age of Social Media. What was a nonexistent field just 10 years ago is a driving force behind business today. According to the Bureau of Labor Statistics, careers relating to social media will increase 24% from 2008 to 2018. Social Media is not only a growing field but, it is bringing with it tremendous job opportunity. Simply Hired reports a national average salary of $82,000 for social media marketers.

Syracuse University is proud to offer a Social Media Professional Certificate and Social Media Strategist Certificate. This is a cutting edge program, designed to teach the business applications of social media communications. This self-paced online program is convenient, practical, and affordable with the flexibility to begin at a time that works best for you.

Social Media Professional Certificate

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The Social Media Professional Certificate is designed for individuals with little experience with social media, or those who are looking to gain in-depth knowledge so they can control social media to build and extend brand awareness, better service current customers, and leverage social media for new customers. After completing this program, individuals will be prepared for roles such as Social Media Specialist, Digital Media Project Manager, or Online Community Manager.

The Social Media Professional Certificate is a standalone program or can be taken as a prerequisite for those students seeking to obtain the Social Media Strategist Certificate. The Social Media Professional Certificate is comprised of two courses designed to help students understand Social Media and utilize its full potential.

Students have access to the program for 6 months from the date of enrollment. Further access extensions may be purchased for a fee. Upon successful completion of the program, students will have access to the program for one month.

Tuition for the Social Media Professional Certificate is $1,499.

Enrollments are currently being accepted by visiting Dalton Education.

The next program access begins on January 13, 2016.

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The Social Media Professional Certificate courses are:
  • Understanding Social Media
  • Planning & Implementing Digital Media Campaigns
Topics covered in these courses include:
  • What is Social Media and Why it Matters
  • Guiding Principles for Social Media Marketing
  • Understanding Social Objects, Paid Media, Earned Media, Own Media and Content Curation
  • Search Engine Optimization
  • Social Media Optimization
  • Traditional Search, Real-Time Search, and Social Search
  • Social Media Legal and Ethics
  • Identifying Your Target Audience
  • Understanding Technographics and Social Media Maturity
  • Identifying and Building Your Tribe
  • Content Creation and Calendaring
  • Engaging with the Community
  • Leading and Supporting the Community
  • Creating Brand Evangelists
  • Social Media Campaign Monitoring
  • Monitoring for Campaign Effectiveness
  • Monitoring to Manage Reputation
  • Social Media Time and Project Management
  • Social Media Publish Tools
  • Creating a Social Media Project Plan
  • Case Studies
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Social Media Strategist Certificate

Starting Fall 2014

Starting Fall 2014 Social Media Strategist Certificate is the program for students seeking a greater mastery of social media strategy, organizational development, measurement, and analytics. After completing this program individuals will be qualified for the roles of Social Media Strategist or Director of Digital Media.

The Social Media Strategist Certificate courses are:
  • Social Media Strategy Fundamentals and Developing a Social Strategy
  • Social Media Organizational Development, Measurement and Analytics

Tuition for the Social Media Professional Certificate is $2,499

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Topics covered in these courses include:
  • Social Business Opportunity
  • Understanding Consumer Needs
  • Integrated Marketing Approach
  • Social Sale Cycle
  • Gaining Consumer Preference
  • Helping Consumers Build Consensus
  • Using Social Media to Build Awareness
  • Aligning Mission, Vision and Values
  • Communicating Your Social Strategy
  • Social Media Change Management
  • Aligning with Business Financial Objectives
  • Segmenting by Products and Service
  • Identifying Influencers
  • Engaging Mass Mavens and Mass Connectors
  • Finding Conversation Triggers
  • Selecting the Appropriate Social Networking Sites
  • Selecting the Appropriate Devices
  • Integrating Your Social Initiatives
  • Social Media Management Systems
  • Internal Readiness Plan
  • Understanding QR Codes
  • Integrating Print and Offline with Digital Media
  • Email Marketing and Social Media
  • Integrating your Social Media Strategy
  • Creating a Social Media Policy and Escalation Process
  • Internal Training Programs
  • Ongoing Training Programs and Resources
  • Building a Social Media Training Program
  • Creating a Social Media Dashboard
  • Creating Actionable Metrics
  • Social Media Data Integration
  • Case Studies
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Program Details

Social Media Professional Training

Social Media Professional Certificate
Date: Starting January 13, 2016
Time: At Your Own Pace
Location: Online
Hours Of Instruction: 45
Course Fee: $1,499 Discounts are not applicable
Social Media Strategist Certificate
Date: Starting Fall 2014
Time: At Your Own Pace
Location: Online
Hours Of Instruction: TBD
Course Fee: $2,499

Upon completion of a certificate program, students will receive a Social Media Professional or Social Media Strategist Certificate from Syracuse University.  This program is offered in partnership with Dalton Education, a leading provider of innovative online education. This program consists of providing students with the highest quality education through premier university partners and industry leading experts.

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About The Instructor

Kevin Dean

Kevin Dean is a seasoned digital and social media strategist with 15+ years of experience consulting with Senior Executives to implement Consumer Engagement, User Experience, and Online Marketing Initiatives. Kevin has led global web and social media projects and worked with two Fortune 500 companies and two Fortune 100 companies.

Kevin is a recognized expert in the fields of social business and digital marketing. He is a regular instructor, guest speaker, and panelist on the subject of social media at conferences around the country. Kevin Dean has been featured and quoted in trade journals and television reports on the trends and effects of social media on business.

Kevin is the Author of The Social Strategy Map – A framework for implementing consumer driven business strategies; available on Amazon

Kevin blogs at

Follow Kevin on Twitter! @kevinjdean


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